Digital Strategy

“Strategic thinking is not something we’re all gifted with. You need to be able to think in paradoxes. For example knowing how to drive long term growth while achieving necessary short term gains. How to leverage your business’ experience and history while transforming it into a completely new structure. We rely on our 10+ years experience in corporate and startup business experience when developing your digital marketing strategy.”

How we create your Digital Strategy

Research

We first do a SWOT and PEST analysis. We then specifically focus on the online part of your business. The result is a positioning that we can use to identify our ideal target.

Target

We all don't like it how ads are following us around. However, if done in a subtle and ethical manner, being targeted doesn't have to be that bad. It can actually help us to find the things we really want or need. That is how we approach targeting.

Journey

There are 5 stages in the customer journey. Awareness, Consideration, Purchase, Retention, and Advocacy. We segment our target audience and adjust all our content according to these stages.

Engage

We find out what digital channels or platforms we can use to communicate with your target, and in which ways people consume content within those channels. Clearly, you need to adjust your content to each and every channel.

Content

Content marketing is about telling your brand's story in an engaging, educational and entertaining way - without trying to sell. By creating relevant and inspiring content, you can turn potential customers into paying customers.

Measure

With data analytics we can measure the effects of our strategy. Do people consume our content as expected? We measure every click. Based on the numbers and our benchmarks, we adjust our strategy fast and test it again.

Strategy Packages

Hover over the package to see which one suits your business best.

Package A

Budget: $2500 - $5000

For who?

Business owners that have little to no experience with online strategies. We start from scratch and deliver a robuust strategic plan with 12 month support.

I'm interested

Package B

Budget: $5000+

For who?

Business owners that have tried to implement online strategies but not succeeded in their goals. We review and adjust your plans according to new research and market analysis. Includes 12 months support.

I'm interested

Package C

Budget: $0

For who?

I am considering taking the North-Route but I have more questions.

Go to FAQ

FAQ

Please have a look at our FAQ here. If you are using IE11, please start a chat with us instead.

We work from Amsterdam (the Netherlands), Tallinn (Estonia), and Chengdu (China). 

Our clients have seen double-digit growth in their respective online markets after collaborating with North-Route. We have had the honor to work for some of Asia’s most exciting blockchain projects and start-ups to grow their online presence and communities. We’ve created dozens of landing pages and websites for clients that are all satisfied and happy with the results.

We mostly work remotely, but if there is a need to physically meet we are happy to do so. We preferably use phone to communicate, and emails to send reports and updates. We have a weekly meeting with Strategy Package clients to discuss progress.

We deliver your Strategic Digital Marketing Plan within 8 weeks. The plan includes a 6-month implementation schedule for you to take on. After those 6 months, we guarantee positive results. We will keep providing support for a year to your business, which includes (but is not limited to) a monthly call.

We always have two North Route consultants working on every package: One project manager and one assistant. You will communicate with the project manager.

We include keyword research to help you create content faster, easier, and better focused. Except for websites, we do not produce content directly for our clients. We work together with a Digital Marketing Agency in Bangkok if our clients request content production.

Start your Digital Strategy with us

Fill out the form, select your preferred plan, and wait until we reach out to you (usually within 48 hours).
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