Our Team

Multi-cultural. Multi-talented.

Margus Mith

Expertise: On-page & Off-page SEO, Content Strategy, Web Analytics, Facebook Ads

Margus is a diligent SEO and web analytics specialist. His past experience in social media campaigns, Youtube SEO, and working in an SEO agency in the UK, allows him to create a successful online presence for any company. Your website will gain an upper hand from his strategic thinking and technical skills, whether it’s information architecture (I.A) or search engine optimization (SEO).

Twan Roubroeks

Expertise: Web Design, Hosting, Domains, WordPress, Strategy

Twan is the WordPress specialist of the North-Route team. Besides his particular design skills, he can help you with a broad array of functionalities that will help your business grow online. Twan’s background is consulting and finance, so his ability to advise clients on strategy and market approach can be as valuable as your website. 

Amy Salathan

Digital Strategy, Consumer Behavior, Trade Engagement

Amy is our partner in Thailand. Her expertise is digital strategy and consumer engagement. She has nearly a decade experience in the financial and FMCG markets as she has worked for KPMG, Philip Morris Int., Beiersdorf, Mondelez, and Cadbury.

Robert Aps North Route

Robert Aps

Expertise: Journalism, Writing, SEO, Social Media, Marketing

Robert helps companies define and refine their messages. His skills rest on a formal background in PR and communication studies along with a decade-long content creation experience. Your website gets an edge over the competitors when you opt for his services, such as communication strategies, copywriting, and UX audits.

Wendy Wan

Communication, Legal, Finance

Wendy is the backbone of our administrative and legal business. She’s also our support for handling Chinese clients. As a highly educated and well spoken person, she takes care of process management and client communications. Wendy is located in Chengdu, Sichuan, and has a particular interest in Buddhism and culture.

James Whiting

Expertise: Copywriting, Copyediting, Marketing Strategy

Located in Bangkok, Thailand, James leads our business development and partnerships in the ASEAN region. He has 15 years’ experience in marketing and communications and over six years as a freelance writer and editor, providing consultancy services to the United Nations and local businesses. 

Mighil Puthukkudy

Search Strategy, Server Administration & Optimization.

Mighil is a growth-driven digital strategist based in Chengdu, China. With hands-on expertise in China’s internet landscape, Linux servers and growth marketing; he is dedicated to setting up the server foundation for the top-notch websites we build.