SEO – YOUR ORGANIC BUSINESS GROWTH ONLINE
Our world is indexed. Be friends with Google. Get crawled.
It goes without saying that having your website noticed by more people means more web traffic, thus more potential customers.
That is why SEO (search engine optimisation) has gained momentum by becoming one of the most important techniques of marketing.
However, most people still confuse that with the “paid search engine” advertising – SEM (search engine marketing).
SEM – you pay for Google, Bing, Yahoo for your website’s positioning for certain industry related keywords (Google Adwords, Bing Ads). Although, being an efficient way to spend your ad-budget, it is not organic growth because this publicity costs money.
SEO – a part of Search Engine Marketing that requires website technical and content adjustments to boost Your site’s search visibility. It means You don’t pay for your website positioning – you earn the rankings organically.
Having your website optimised (content and on-page technicalities) means your website is more likely to show up when people look for your services.
Organically earned web traffic brings organic growth to your business!
Although, the basic requirements for a well-functioning website has been the same for almost a decade, it is only recently when majority of business owners have started to show more interest in how their businesses appear in search results (SERP). As a result, becoming remotely familiar with the term “SEO”.
Bear in mind that SEO is an ongoing process of digital marketing to well-nourish your website, and quite frankly an expensive service. That said, it’s not astrophysics, it’s just another skill in the digital era. With some patience and focus, you can learn how to SEO your site.
Another thing is to have your website search engine friendly from the beginning is already a big win that will serve your business for a long time.
From the very start, you can effectively optimise your site’s usability (UX), information architecture (AI), and metadata to make your website search engine and user-friendly.
The bottom-line is to serve your users’ (audience) needs and search engines shall reward you for that. Unique and valuable content is still the king!
How does search engine ranking work?
Search engines (SE) are programs for searching info on the World Wide Web. Search engine spiders (bots) crawl websites and analyze the info and then decide which page to show you based on your query (Google search).
These complex algorithms that analyse websites based on 2 categories:
1) ON-PAGE factors – Elements in direct control of publisher (property owner) – This is where we come in with a site that embraces search engines.
How Google ‘spiders’ read your site depends on on-page SEO.
2) OFF-PAGE factors – somewhat out of publisher control.
SE reward website pages with the right combination of on/off-page ranking factors aka “signals.”
SEO is about ensuring your website generates the right type of “signals” to the “crawlers” so they can easily figure out what each page is about, and how it may be useful for the user.
It is equally important to have websites designed SE friendly, whether starting out with a new domain or refurbishing an old website.
On-site SEO makes a difference on how Google sees your website.
Vast majority of websites are not adjusted for SE and receive no visitors. That is why you need a strategy to structure your website with robust SEO practices generating correct signals that would guide SE to your content, helping them to deliver the relevant information from your website to your audience (potential customer).